The Pretty Vacant Marketing Strategy

The plan behind the Pretty Vacant comic book is simple: Have a striking cover containing a powerful story with decent interior artwork. A good comic book may speak for itself, but sometimes a special push is needed for someone to buy it.  Every good comic book creator has more than one way to sell his/her book.

In the old days when distributing a comic book, one would provide a cover and a brief description of the comic for the distributor’s catalogue. However, since there is only one true distributor of comics these days, it’s tougher to distribute a comic to stores.

That’s why comic book conventions are springing up all throughout the US and in some areas of Europe. Granted, one must have books available to sell at these shows, but you get to travel to fascinating places and show off your book to the masses!

The best way to sell a book is by word-of-mouth. You talk to people about your book and they talk to people about your book (selling a book within 30 seconds of talking is a good goal). The second best is the comic’s cover. If anything, a cover can draw in a person without having to speak to him/her. That being said, here is the cover for Pretty Vacant: Final Repose Part I, courtesy of Sandra:

Sandra sells cool crafts at comics conventions, is very skilled in martial arts and can train dogs. And she did the cover!